SEO report of reinventingthesupermarket.com
Reinventing the Supermarket
www.reinventingthesupermarket.com/
Error! The "meta description" is missing, the page has no summary description!
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.reinventingthesupermarket.com/
Character length : 34
Title
Reinventing the Supermarket
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
title: Home
type: article
url: http://www.reinventingthesupermarket.com/
site_name: Reinventing the Supermarket
description: Reinventing the Supermarket
The first step to changing the world
Reinventing the Supermarket is a hub for bringing together the thinking and actions we’re going to need to re-make supermarkets into safe sources of nutritious food and personal care and household products that will not harm us or destroy our environment. This is going to take
image: http://www.reinventingthesupermarket.com/wp-content/uploads/2015/10/barcode-rtssmall.jpg
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://reinventingthesupermarket.com/robots.txt
https://reinventingthesupermarket.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
Social
Social Engagement
Linkedin2
Facebook Share0
Facebook Comments0
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Reinventing the Supermarket
Character length : 27
Good! The title’s length is between 10 and 70 characters.
Character length : 27
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 2%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 0 | 5 | 8 | 0 | 0 | 0 |
Heading structure in the source code
- <H3> Blog
- <H3> Conscious Shopping
- <H3> Health & Wellbeing
- <H3> Conscious Branding
- <H2> Reinventing the Supermarket
- <H3> The first step to changing the world
- <H2> Sign up for alerts and updates, and become an influencer!
- <H2> Shopping IS Activism
- <H3> Learn how to amplify your choices and help reinvent the supermarket
- <H2> Be Connected
- <H3> Expert advice, insights and resources for a healthy supermarket and a healthy life. Watch this space for upcoming interviews, podcasts and links.
- <H2> What is a Conscious Brand?
- <H3> Brands that truly care about health, nutrition, safety, ethics and the environment
Word cloud
- conscious8
- supermarket7
- shopping7
- brand5
- health4
- product4
- care3
- buy3
- products3
- alerts3
- healthy3
- updates3
- going3
- help3
- brands3
- branding3
- reinventing3
- blog3
- just2
- home2
- melody2
- pattison2
- most2
- new2
- make2
- know2
- list2
- want2
- mehta2
- sign2
- podcasts2
- after2
- website2
- content2
- advice2
- read2
- wellbeing2
- hub2
- influencer2
- marketing2
- insight2
- become2
- world2
- we’re2
- changing2
- some2
- environment2
- people2
- like2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| conscious | |||
| supermarket | |||
| shopping | |||
| brand | |||
| health | |||
| product |
Two Word cloud
- pattison mehta2
- melody pattison2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 4 images on this web page.
Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
5.40
Flesch Reading Ease
64.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.80
Dale–Chall Readability
9.90
SMOG Index
7.50
Spache Readibility
5.00
Number of letters
81490
Number of words
16703
Number of sentences
3664
Average words per sentences
5
Number of syllables
27246
Syllables in words
26227
Average syllables in words
1.63
Number of words in first three syllables
2009
Percentage of word / syllables
12.03
Words not in Dale-Chall easy-word list
10233
Words not in Spache easy-word list
866
Technologies
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!
Speed test – Javascript
Javascript
Error! Too many javascript files found which slows down the page load on the website.
- http://www.reinventingthesupermarket.com/wp-content/plugins/LayerSlider/static/js/greensock.js?ver=1.11.8
- http://www.reinventingthesupermarket.com/wp-includes/js/jquery/jquery.js?ver=1.11.3
- http://www.reinventingthesupermarket.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
- http://www.reinventingthesupermarket.com/wp-content/plugins/LayerSlider/static/js/layerslider.kreaturamedia.jquery.js?ver=5.5.1
- http://www.reinventingthesupermarket.com/wp-content/plugins/LayerSlider/static/js/layerslider.transitions.js?ver=5.5.1
- http://www.reinventingthesupermarket.com/wp-content/plugins/form-lightbox/colorbox/jquery.colorbox-min.js?ver=1.4.33
- http://www.reinventingthesupermarket.com/wp-content/plugins/revslider/rs-plugin/js/jquery.themepunch.tools.min.js?ver=4.6.93
- http://www.reinventingthesupermarket.com/wp-content/plugins/revslider/rs-plugin/js/jquery.themepunch.revolution.min.js?ver=4.6.93
- http://www.reinventingthesupermarket.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
- http://www.reinventingthesupermarket.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.4.2
- http://www.reinventingthesupermarket.com/wp-includes/js/comment-reply.min.js?ver=4.3.1
- http://www.reinventingthesupermarket.com/wp-content/themes/Avada/assets/js/main.min.js?ver=3.8.6.1
- http://www.reinventingthesupermarket.com/wp-content/plugins/easy-fancybox/fancybox/jquery.fancybox-1.3.7.min.js?ver=1.5.7
- http://www.reinventingthesupermarket.com/wp-content/plugins/easy-fancybox/jquery.easing.pack.js?ver=1.3
- http://www.reinventingthesupermarket.com/wp-content/plugins/easy-fancybox/jquery.mousewheel.min.js?ver=3.1.12
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Error! Too many CSS files detected that slows down the page load.
- http://www.reinventingthesupermarket.com/wp-content/plugins/LayerSlider/static/css/layerslider.css?ver=5.5.1
- http://www.reinventingthesupermarket.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.4.2
- http://www.reinventingthesupermarket.com/wp-content/plugins/form-lightbox/colorbox/style-1/colorbox.css?ver=4.3.1
- http://www.reinventingthesupermarket.com/wp-content/plugins/revslider/rs-plugin/css/settings.css?ver=4.6.93
- http://www.reinventingthesupermarket.com/wp-content/themes/Avada/style.css?ver=3.8.6.1
- http://www.reinventingthesupermarket.com/wp-content/themes/Avada/assets/fonts/fontawesome/font-awesome.css?ver=3.8.6.1
- http://www.reinventingthesupermarket.com/wp-content/themes/Avada/ilightbox.css?ver=3.8.6.1
- http://www.reinventingthesupermarket.com/wp-content/themes/Avada/animations.css?ver=3.8.6.1
- http://www.reinventingthesupermarket.com/wp-content/plugins/easy-fancybox/fancybox/jquery.fancybox-1.3.7.min.css?ver=1.5.7
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.
Speed test – Browser cache
Browser cache
The browser cache is set correctly for all elements.
Speed test – Images
File size of all images combined
0.00
Image optimisation
All images are optimized.
Links
We found a total of 21 different links.
Internal links: 17
External links: 4
Internal links: 17
External links: 4
External links:
| Link text (anchor) | Link strength |
|---|---|
| https://www.facebook.com/.. /?fref=ts | |
| https://twitter.com/melodymehta | |
| https://au.pinterest.com/melodypattisonm/reinventing-the-supermarket | |
| Tweets by @MelodyMehta |
Internal links:
Website security
IP
160.153.34.40
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Typos
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